About ASoc
Furniture designed with care — and a team that genuinely loves the pieces it makes.
Furniture that fits real life
ASoc started with a frustration shared by most shoppers: beautiful furniture priced out of reach, or affordable pieces that fell apart in a year. So we set out to make the in-between — well-built, well-designed pieces in honest materials, sold at a fair price.
Today we ship to customers in dozens of countries, but the mission hasn't changed: thoughtful design, honest materials, and support that treats you like a person.
Explore the Range120K+
Homes furnished
850+
Pieces designed
32
Countries shipped
4.9★
Average rating
What we stand for
Three principles guide every piece we design and every order we ship.
Built to last
We choose solid wood, natural fabrics and repairable designs over disposable trends.
Honest pricing
Fair prices, clear discounts, and no inflated compare-at games.
Real support
Friendly humans who actually know the pieces, ready when you need them.
Meet the team
A small, obsessive crew behind every piece we make.
Ava Mitchell
Founder & CEO
Leo Tanaka
Head of Product
Nora Hassan
Design Lead
Sam Carter
Customer Care